X Marks the Spot: Elon Musk Rebrands Twitter with New Logo and Vision

New Logo of Twitter

Elon Musk, the billionaire owner of SpaceX, Tesla, and xAI, has unveiled a new logo and name for Twitter, the social media platform he bought for $44 billion last year. The iconic blue bird and the word Twitter are gone, replaced by a minimalist X that Musk says represents “imperfections” that make humans unique.

The new logo was chosen from a crowdsourced competition that Musk announced on Sunday, inviting users to post their designs. The winner was Sawyer Merritt, a Tesla investor who offered Musk a logo previously designed for a now-discontinued podcast. Musk said he liked the logo because it was “minimalist art deco” and hinted that it might change again in the future.

The rebranding is part of Musk’s vision to transform Twitter into an “everything app” that offers audio, video, messaging, payments, banking, and more. He has expressed his admiration for WeChat, a Chinese app that has over one billion users and integrates various services and functions. He also said that his purchase of Twitter was an “accelerant” for his artificial intelligence venture, xAI, which aims to create human-like intelligence.

Linda Yaccarino, who was appointed as CEO of Twitter after Musk stepped down last month, said in a series of tweets that X will “transform the global town square” and “connect us all in ways we’re just beginning to imagine”. She also said that X will be powered by AI and create a global marketplace for ideas, goods, services, and opportunities.

However, not everyone is impressed by Musk’s plans. Some users have criticized the logo change as unnecessary and confusing, while others have mocked it with jokes and memes. Some analysts have also questioned the feasibility and desirability of creating an everything app in the Western market, where users may be wary of giving too much access and data to one company.

Steven Buckley at City, University of London said that by claiming that X will be the platform that can deliver everything, Yaccarino is forgetting that the internet exists. “The internet is the platform for everything,” he said. Om Malik, a prominent tech investor, said that Twitter management is hoping to attract new people to the platform, but they may not be enough to replace the ones they continue to lose and alienate.

The new logo is now visible on the desktop version of Twitter.com, which also redirects from X.com, a domain owned by Musk. However, the app stores and the mobile app itself have not yet updated their icons or names. It remains to be seen how users will adapt to the new identity of X and whether it will live up to Musk’s expectations.

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